Infographic: Laying the groundwork for campaign measurement

nielsen_infographic_7-1-16-1

To learn more about how agencies can stay vital in the age of big data, download the third ebook in the “Own Your Advantage” series from Nielsen.

More from Digiday

‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

Beverage brands update Dry January marketing based on changing consumer habits

Today, people generally seek balance when pursuing their personalized wellness goals in a new year.