Today, consumers expect marketing material to be relevant, personalized and “authentic.” This isn’t the easiest task for national or even regional campaigns, as so much meaningful connection between brands and consumers takes place at the local level.
MomentFeed’s LocalVoice product was built with this in mind. It allows marketers with national or regional scope to tailor their social media messages to multiple local contexts. When paired with traditional metrics like store sales totals, they can determine which tactics are working at each location. Coffee Bean saw ten times more click-through and engagement after using the LocalVoice platform.
See the full video of the talk below:
Tech Talk with MomentFeed: Authentic Marketing at Scale from Digiday on Vimeo.
More from Digiday
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Buying with bots: AI search raises the bar for tailored shopping and transparency
AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?