Last chance to save on Digiday Publishing Summit passes is February 9
Today, consumers expect marketing material to be relevant, personalized and “authentic.” This isn’t the easiest task for national or even regional campaigns, as so much meaningful connection between brands and consumers takes place at the local level.
MomentFeed’s LocalVoice product was built with this in mind. It allows marketers with national or regional scope to tailor their social media messages to multiple local contexts. When paired with traditional metrics like store sales totals, they can determine which tactics are working at each location. Coffee Bean saw ten times more click-through and engagement after using the LocalVoice platform.
See the full video of the talk below:
Tech Talk with MomentFeed: Authentic Marketing at Scale from Digiday on Vimeo.
More from Digiday
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.