Join us Sept. 14-16 in Miami to connect with top publishing leaders
This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System™
In 2009, Jeff Raider co-founded online eyewear purveyor Warby Parker with three friends in an effort to “create boutique-quality eyewear at a revolutionary price.” In the process, they built a digital marketing model that merged social good, social media, display and content that is a benchmark for online retailers.
Now, Raider is bringing that omni channel expertise to a new venture, online shave shop Harry’s. He answered your questions and ours about how he’s built the Warby Parker brand and how he’s applying lessons learned at Harry’s.
On their key strategy, social:
On lessons learned:
On branding across channels:
On using data to improve creative:
On where programmatic fits in his business plan:
On the key to inspiring consumer content:
Speaking of consumer content:
On pre-launch strategy online and off:
On the brick-and-mortar game plan:
And, again, thank you very much!
More from Digiday
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
As AI automates everything, The Atlantic is building games by hand
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.