Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

What’s stopping marketers from embracing people-based marketing?

A new study commissioned by LiveIntent and conducted by Forrester Consulting entitled Kickstart Your AdTech / Martech Convergence has revealed what’s getting in the way of marketers converging their advertising and marketing technology and going full people-based: themselves.

According to the study, 42 percent of marketers say the biggest hurdle is that their organizations operate in silos, meaning that the people that manage each technology and the corresponding data are isolated within the company.

This video explains why this isn’t as easy of a fix as some might think, and reveals the most logical starting point for quickly beginning and accelerating this evolution.

Download the full report from Forrester here.

https://digiday.com/?p=239960

More from Digiday

WTF is ‘Google Zero’?

The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.

‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder

The business of being a creator isn’t a solo show. They have become full-on productions.

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.