Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale.
People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing “people-based”?
This video explains what’s required for a platform to be considered “people-based,” and why Google and Facebook are the Roman Empire of the People-Based Age… Only, you know, with fewer vomitoriums.
Want more videos like this one sent to your inbox every week?
Subscribe to LiveIntentional Weekly now by clicking here and entering your email address.
More from Digiday
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.