for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
For a brand to fully embrace people-based marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57 percent of companies queried are planning to be there within the next two years. But while many brands may be moving quickly, there are still several out there may feel like they’ve missed bus. If you’re feeling like more of a Zack Morris than a Jessie Spano, it’s alright, cause you’re saved by the bell. This video outlines 3 tips that will launch your brand to the head of the class. For more insights, download the full report from Forrester here.
More from Digiday
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.