Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
For a brand to fully embrace people-based marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57 percent of companies queried are planning to be there within the next two years. But while many brands may be moving quickly, there are still several out there may feel like they’ve missed bus. If you’re feeling like more of a Zack Morris than a Jessie Spano, it’s alright, cause you’re saved by the bell. This video outlines 3 tips that will launch your brand to the head of the class. For more insights, download the full report from Forrester here.
More from Digiday
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of ‘fake it ’til you make it’ are coming to an end.