for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
For a brand to fully embrace people-based marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57 percent of companies queried are planning to be there within the next two years. But while many brands may be moving quickly, there are still several out there may feel like they’ve missed bus. If you’re feeling like more of a Zack Morris than a Jessie Spano, it’s alright, cause you’re saved by the bell. This video outlines 3 tips that will launch your brand to the head of the class. For more insights, download the full report from Forrester here.
More from Digiday
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.