For a brand to fully embrace people-based marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57 percent of companies queried are planning to be there within the next two years. But while many brands may be moving quickly, there are still several out there may feel like they’ve missed bus. If you’re feeling like more of a Zack Morris than a Jessie Spano, it’s alright, cause you’re saved by the bell. This video outlines 3 tips that will launch your brand to the head of the class. For more insights, download the full report from Forrester here.
More from Digiday
How Ace Hardware built its employee AI assistant
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
Marketers at Possible adjust to the realities of AI while trying to stay human
Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).
Future of TV Briefing: The upfront glossary, 2026 edition
This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.