Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
For a brand to fully embrace people-based marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57 percent of companies queried are planning to be there within the next two years. But while many brands may be moving quickly, there are still several out there may feel like they’ve missed bus. If you’re feeling like more of a Zack Morris than a Jessie Spano, it’s alright, cause you’re saved by the bell. This video outlines 3 tips that will launch your brand to the head of the class. For more insights, download the full report from Forrester here.
More from Digiday
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.