Join us in NYC this Thursday, July 23 from 5-8 p.m.
The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model.
Media buys might have bigger peaks, but they are also more ephemeral. Subscriptions are predictable, reliable revenue. For venture capitalists, it’s a no brainer. But for digital marketers, the differences between AdTech and MarTech go far deeper than billing structure. They’re rooted in and limited by the data points at their core.
This video delves into those differences, and their influence over how this technology has evolved, to determine whether “MadTech” is really the future or destined to be the next “Kimye.”
More from Digiday
WTF: W3C’s Attribution API?
What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.
Media Buying Briefing: China remains a tough market for holding companies to figure out
The Chinese ad market has slipped away from holding companies that previously looked east for future growth.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.