Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model.
Media buys might have bigger peaks, but they are also more ephemeral. Subscriptions are predictable, reliable revenue. For venture capitalists, it’s a no brainer. But for digital marketers, the differences between AdTech and MarTech go far deeper than billing structure. They’re rooted in and limited by the data points at their core.
This video delves into those differences, and their influence over how this technology has evolved, to determine whether “MadTech” is really the future or destined to be the next “Kimye.”
More from Digiday
Media buyers say Yahoo’s DSP is one to watch
Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.