Two seats left to attend the Digiday Media Buying Summit:

Join us Oct. 15-17 in Phoenix to connect with top media buyers

SECURE YOUR SEAT

The difference between adtech and martech

The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model.

Media buys might have bigger peaks, but they are also more ephemeral. Subscriptions are predictable, reliable revenue. For venture capitalists, it’s a no brainer. But for digital marketers, the differences between AdTech and MarTech go far deeper than billing structure. They’re rooted in and limited by the data points at their core.

This video delves into those differences, and their influence over how this technology has evolved, to determine whether “MadTech” is really the future or destined to be the next “Kimye.”

More from Digiday

Publisher alliance Ozone makes a larger play for U.S. advertisers

Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy

AI is having a transformative impact on content and advertising, and the audio space is no different. 

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it