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Why longer videos are becoming more commonplace on YouTube
July 15, 2024
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
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AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
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Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.