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Key takeaways from Digiday’s 2024 Gaming Advertising Forum
November 21, 2024
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
November 21, 2024
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
November 21, 2024
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.