Can A Brand Survive Without Programmatic Buying?

[vimeo 51292702 w=500 h=281]

The Modern Brand: What Matters to Brands Now? from Digiday on Vimeo.

More from Digiday

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads. 

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

How Time and others are rebuilding parts of the web for AI agents 

Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.