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Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
June 3, 2026
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
The case for and against publishers buying paid traffic
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For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.