More from Digiday
OpenAI expands ads manager to U.K., adds CPC
June 19, 2026
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
June 19, 2026
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
June 19, 2026
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]