The iOS vs Android monetization battle and other mobile advertising trends
This post is part of the Digiday Partner Program and is brought to you by Opera Mediaworks.
Opera Mediaworks recently released their State of Mobile Advertising, Q3 2013 Report. The report identifies three main trends that emerged in Q3 and will set the tone for 2014:
• Steady growth, throughout the year, of mobile web activity
• Wider range of site categories are monetizing ad inventory and more segmentation is taking place within specific categories
• Apple and Android continue to battle for smartphone dominance, with iOS devices taking the lead in impressions served and in monetization
Hear Mahi De Silva, CEO, Opera Mediaworks discuss the findings from the State of Mobile Advertising, Q3 2013 Report.
More from Digiday
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Buying with bots: AI search raises the bar for tailored shopping and transparency
AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?