Last chance to save on Digiday Publishing Summit passes is February 9
The iOS vs Android monetization battle and other mobile advertising trends
This post is part of the Digiday Partner Program and is brought to you by Opera Mediaworks.
Opera Mediaworks recently released their State of Mobile Advertising, Q3 2013 Report. The report identifies three main trends that emerged in Q3 and will set the tone for 2014:
• Steady growth, throughout the year, of mobile web activity
• Wider range of site categories are monetizing ad inventory and more segmentation is taking place within specific categories
• Apple and Android continue to battle for smartphone dominance, with iOS devices taking the lead in impressions served and in monetization
Hear Mahi De Silva, CEO, Opera Mediaworks discuss the findings from the State of Mobile Advertising, Q3 2013 Report.
More from Digiday
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.