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Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
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This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
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Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
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DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.