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The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes.
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‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future
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While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships.