for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Most marketers probably think they have a solid handle on understanding consumer households. The problem is, they’re most likely doing it based on little more than geo-targeting. In reality, even a single neighborhood can feel like a diverse solar system, each household a different world with unique preferences, buying habits and other attributes. Take a look below for some ideas that go beyond zip code, making household targeting truly meaningful (and valuable).
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