Most marketers probably think they have a solid handle on understanding consumer households. The problem is, they’re most likely doing it based on little more than geo-targeting. In reality, even a single neighborhood can feel like a diverse solar system, each household a different world with unique preferences, buying habits and other attributes. Take a look below for some ideas that go beyond zip code, making household targeting truly meaningful (and valuable).
More from Digiday
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.
What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.