Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
How marketers are tackling media fragmentation in their omnichannel campaigns
Measuring campaigns has become increasingly difficult for marketers amid media fragmentation and changes in addressability. And, as marketers pursue omnichannel campaigns to reach their audiences more effectively, obtaining comprehensive measurement across all these channels — both online and offline — only adds to that complexity.
To accompany a recent Unpacked report, diving into the ways omnichannel measurement has changed for marketers, Digiday interviewed three experts. While these complex campaigns may present some challenges, there are steps marketing teams can take to overcome these difficulties that will set them up for success long into the future.
Watch this video to see:
- Srishti Gupta, director, media measurement at Amazon Ads, discuss the complications surrounding media fragmentation
- Keerat Sharma, director, Amazon Marketing Cloud at Amazon Ads, talk about the importance of being agile within omnichannel campaigns
- Pete Burton, vice president director, decision sciences at Publicis, highlight the importance of a good ad tech stack solution
Sponsored by: Amazon Ads
More from Digiday
Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site
The e-commerce giant has quietly blocked more OpenAI-related bots from crawling Amazon.com, according to updates in its publicly visible robots.txt file.
Blended teams: From stopgap to strategic advantage
Blended team members aren’t cheap labor — they’re precision specialists delivering high-impact results.
Dedicated interactive and localized ad formats are the new focus in CTV arms race
Amazon, Disney and Reddit have each expanded their interactive ad formats lately.