Four passes left to attend the Digiday Publishing Summit
Brands and agencies have embraced gaming as a means of tapping into a broad, diverse audience. A new ironSource and Digiday survey of 172 brands and agencies and 344 consumers who play in-app mobile games finds that 70% of marketers are allocating their digital marketing budget to mobile in-game ads, or plan to start this year.
In the infographic below, you’ll find highlights from the survey. Our research finds that while buyers have evolved their perception of gamers, diverse mobile game audiences have greater expectations of the ads they’re shown.
More from Digiday
In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.
Brands and artisans are left in a lurch after international carriers stop shipments to the U.S.
In total, 88 postal operators notified the U.N. postal agency that they were suspending some or all services to the U.S.
Sam’s Club refreshes website, app for new era of e-commerce
Sam’s Club has rolled out a new presentation layer for its website and app to 100% of its members.