Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees.
Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid
Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’
Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic
Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides
More from Digiday
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”
Media buys and mega partnerships: How the creator economy is splitting in two
There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said […]