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‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers
January 24, 2018 • 1 min read • Sponsored by Digiday
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees.
Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid
Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’
Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic
Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides
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