‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers

Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees. 


Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid

Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’

Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic

Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides