‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees.
Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid
Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’
Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic
Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides
More from Digiday
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.