Secure your place at the Digiday Publishing Summit in Vail, March 23-25
‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees.
Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid
Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’
Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic
Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides
More from Digiday
Middle East conflict casts shadow of global ad outlook
The ad market had questions about 2026. Now, it has more.
Sephora announces partnership with F1 Academy
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.
Customer reviews become a key battleground as AI revolutionizes product discovery
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.