‘How do you get a giant squid through customs?’: How Old Spice’s many-tentacled team won over teen gamers
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction with the 2017 Digiday Awards, this four-part series will bring together creatives, brand marketers, and account professionals to reveal the central role of creative collaboration in building some of this year’s most impressive nominees.
Episode 4-Wieden+Kennedy’s many-tentacled team build Old Spice a multiplayer squid
Episode 3- Something Massive and Plum Organics recruit parents to ‘Do Your Partner’
Episode 1 – Condé Nast and Reynolds Brands make Cooking Magic
Episode 2 – Deep Focus and Engine Media use data to bridge cultural divides
More from Digiday
How partnerships between athletes and brands are beginning to resemble influencer deals
Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs.
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.
Advertisers don’t seem too tempted by Meta putting ads on Threads
Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.