Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.
The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.
Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.
More from Digiday
‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.
The numbers behind the WPP whistleblower case tell a story of their own
Here’s what the data actually shows, broken down by what it refers to.
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.