Join us at the Digiday Publishing Summit from March 24-26 in Vail
Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.
The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.
Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.
More from Digiday
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management.
Dance creators believe YouTube left them behind amid its Shorts push
YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it’s too late.
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.