Podcast: LittleThings’ Gretchen Tibbits on platform power and skipping Snapchat
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings. We talked about what it takes to build a media brand on a truly distributed publishing model, what Snapchat means for publishers that aren’t explicitly courting the millennial audience, and how LittleThings is using Facebook Live without living by Facebook’s playbook. True to the uplifting brand she leads, Gretchen even had some positive thoughts about the duopoly.
More from Digiday
BeReal launches its first global campaign, hoping to drum up buzz with users. Now, marketers are reconsidering the app.
There are still those who believe that AR has a place in the marketing funnel, however big or small right now.
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
Digiday’s second annual Media Agency Report examines the current and future state of media agencies, from the perspective of client spending (within media channels and by client categories) and agency use of AI.