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Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija
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The CEO and architect of Omni departs, hinting at pending changes as Omnicon continues $13.5 billion IPG takeover bid.
Zero-click search is changing how small brands show up online — and spend
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From sidelines to spotlight: Esports events are putting creators center stage
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Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.