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Digiday+ Research: Half of marketers say ad spend will grow this year
January 31, 2025
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
January 31, 2025
The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may be — to continue to swing the pendulum back to brand.
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 30, 2025
Search ads are changing. Here’s how marketers are preparing for a new search landscape.