At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda.
Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.
The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.
Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values.
More from Digiday
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
Premium chocolate brand Tony’s Chocolonely is focusing on retail media and paid social as it targets U.S. growth.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
The year the memes took over reality – and marketing followed
Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything.