Video at Cannes: Collaboration, addressability and women leading the way
Don’t let the relaxed environment and beautiful setting of La Croisette fool you – there have been countless discussions and in-depth debates taking place at Cannes Lions this year, at a time when success is all about collaboration and convergence.
From panel discussions to beachside conversations, Cannes has seen a strong focus on accelerating the addressability of TV advertising to meet brand needs and a firm commitment from different participants across the entire ecosystem to play their part in bringing addressable to fruition.
Emphasis has also been placed on the importance of attribution, how to make measurement meaningful and solving issues around the fragmentation of audiences, inventory and delivery to create truly data-driven TV.
One of the major themes of the event has been recognizing the contribution of women to the industry. Our female panel, ‘Women who are boss,’ revealed the untold stories of women driving our industry forward and made a refreshing change from the all too familiar all-male line-ups so often seen at conferences. It’s vital that the female voice be heard, that women are able to empower and support one another and that they are encouraged to follow their own path with purpose and passion.
One thing is for certain – in this unique and stimulating environment, the advertising industry’s most pressing issues have been addressed. Overcoming industry challenges is dependent on the power of partnerships and collaboration.
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