Infographic: For publishers, the future is contextual

connatix contextual

In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular. 

Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including: 

  • How publishers are moving to contextual video campaigns with their in-house teams and partnerships
  • Which steps publishers are taking to categorize their pages for contextual campaigns
  • The key challenges around standardization, performance and advertiser demands
https://digiday.com/?p=422185

More from Digiday

Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?

The British holding company has named its next CEO — a Microsoft executive and board member of six years.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.

Media Briefing: AI payouts may be entering a new era 

AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.