Lock in a year of Digiday+ for 35% less. Ends May 29.
In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular.
Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including:
- How publishers are moving to contextual video campaigns with their in-house teams and partnerships
- Which steps publishers are taking to categorize their pages for contextual campaigns
- The key challenges around standardization, performance and advertiser demands
More from Digiday
Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.