Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular.
Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including:
- How publishers are moving to contextual video campaigns with their in-house teams and partnerships
- Which steps publishers are taking to categorize their pages for contextual campaigns
- The key challenges around standardization, performance and advertiser demands
More from Digiday
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.