Last chance to save on Digiday Publishing Summit passes is February 9
In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular.
Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including:
- How publishers are moving to contextual video campaigns with their in-house teams and partnerships
- Which steps publishers are taking to categorize their pages for contextual campaigns
- The key challenges around standardization, performance and advertiser demands
More from Digiday
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the “final frontier” of programmatic.