In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular.
Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including:
- How publishers are moving to contextual video campaigns with their in-house teams and partnerships
- Which steps publishers are taking to categorize their pages for contextual campaigns
- The key challenges around standardization, performance and advertiser demands
More from Digiday
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors’ hopes, although underlying tensions persist.