Digiday Publishing Summit: Prices rise Aug. 5

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

Infographic: For publishers, the future is contextual

connatix contextual

In 2021, Digiday and Connatix published the new report, ‘The State of Contextual Targeting: Tactics, Technology and Revenue’ — a deep dive into the contextual ecosystem that highlighted expanding roles for contextual video in particular. 

Now, download this new infographic from Digiday and Connatix to learn more about how the rise of context follows the inevitable fall of the cookie. This one-sheet features even more findings, including: 

  • How publishers are moving to contextual video campaigns with their in-house teams and partnerships
  • Which steps publishers are taking to categorize their pages for contextual campaigns
  • The key challenges around standardization, performance and advertiser demands
https://digiday.com/?p=422185

More from Digiday

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest

Seven influencer marketers tsaid that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount.

From immigration to AI, what companies need to know about Trump’s One Big Beautiful Bill

The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance.

In graphic detail: Inside the creator economy’s M&A boom

The creator economy is entering a new era of legitimacy and scale — signaling that investors see creators as full-fledged media worth betting on.