Last chance to save on Digiday Publishing Summit passes is February 9
This is the first part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.
First on the list is the food & beverage industry vertical. Let’s see how you can spice up your upcoming campaign on summer drinks, snacks or meals.
- Catch the users’ attention, and keep them engaged with your brand for an extended period of time, by including one of the popular gaming features, such as Draggy & Basket, Puzzle or Painty.
- Include useful and visually attractive recipes or tips for food and drink preparation. When you feature a lengthy recipe, use the Pannable* component that can reveal additional content with user interaction.
- The best feature of your food or beverage is its taste. Why not invite consumers to try a sample of your product or to download a coupon in exchange for filling in their contact details through direct response features, like the Forms* components?
- Make it easy for users to share share your recipes, product shots or other content by adding social media share buttons.
*Draggy & Basket, Puzzle, Painty, Pannable and Forms components are integrated in Celtra’s AdCreator 4, the first cross-screen HTML5 technology for creating, managing, serving, and tracking immersive display advertising campaigns.
More from Digiday
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.