This is the first part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.
First on the list is the food & beverage industry vertical. Let’s see how you can spice up your upcoming campaign on summer drinks, snacks or meals.
- Catch the users’ attention, and keep them engaged with your brand for an extended period of time, by including one of the popular gaming features, such as Draggy & Basket, Puzzle or Painty.
- Include useful and visually attractive recipes or tips for food and drink preparation. When you feature a lengthy recipe, use the Pannable* component that can reveal additional content with user interaction.
- The best feature of your food or beverage is its taste. Why not invite consumers to try a sample of your product or to download a coupon in exchange for filling in their contact details through direct response features, like the Forms* components?
- Make it easy for users to share share your recipes, product shots or other content by adding social media share buttons.
*Draggy & Basket, Puzzle, Painty, Pannable and Forms components are integrated in Celtra’s AdCreator 4, the first cross-screen HTML5 technology for creating, managing, serving, and tracking immersive display advertising campaigns.
More from Digiday
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Michaels shared early results of its new Google Gemini-powered AI assistant.
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.