Lock in a year of Digiday+ for 35% less. Ends May 29.
This is the first part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.
First on the list is the food & beverage industry vertical. Let’s see how you can spice up your upcoming campaign on summer drinks, snacks or meals.
- Catch the users’ attention, and keep them engaged with your brand for an extended period of time, by including one of the popular gaming features, such as Draggy & Basket, Puzzle or Painty.
- Include useful and visually attractive recipes or tips for food and drink preparation. When you feature a lengthy recipe, use the Pannable* component that can reveal additional content with user interaction.
- The best feature of your food or beverage is its taste. Why not invite consumers to try a sample of your product or to download a coupon in exchange for filling in their contact details through direct response features, like the Forms* components?
- Make it easy for users to share share your recipes, product shots or other content by adding social media share buttons.
*Draggy & Basket, Puzzle, Painty, Pannable and Forms components are integrated in Celtra’s AdCreator 4, the first cross-screen HTML5 technology for creating, managing, serving, and tracking immersive display advertising campaigns.
More from Digiday
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
The NBA’s blueprint for working with creators like Kenny Beecham could be a sign of where sports leagues are headed.
Google’s latest commerce moves deepen the battle over agentic shopping
Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.