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With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even higher than usual.

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Warby Parker joins brands that have killed home try-on in favor of virtual tests

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. […]