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It’s only the second purchase for the independent sector’s talisman and brings new vim and vigor to the dual narrative of ad tech curation plus M&A.
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This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
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Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.