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Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
February 2, 2026
Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it’s already bought.
P&G bets big on retail integration as CPGs question incrementality
February 2, 2026
As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
February 2, 2026
Sports marketers plan for every eventuality. Now, they’re considering how to respond should the World Cup be derailed by the U.S. government.