Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
We are witnessing the rise of the “quantified self practitioner.” Informed by wearable technology devices, we are being to see a nation of more diligent runners, healthier eaters and all-around more efficient human beings. It turns out that tracking activities encourages people our awareness of patterns (both the bad and the good ones), and the goal-setting facilitated by these devices improves habits.
At the Digiday Publishing Summit in March, Sachin Kamdar of Parse.ly asked what the industry would look like with the same sort of performance monitoring available to professionals at all levels of a company. The current focus on Big Data generally puts the resulting insights in the hands of a chosen few: the data scientists. But Kamdar argues that wider access to this information in the form of clear metrics could improve decision-making in real time for all involved. Parse.ly provides just such a suite of tools.
See full video of his talk below:
Tech Talk with Parse.ly: How Using Data Can Bring Clarity to the Newsroom from Digiday on Vimeo.
More from Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
In this is behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.
Instacart tripled its smart cart store count this year
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.