for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
We are witnessing the rise of the “quantified self practitioner.” Informed by wearable technology devices, we are being to see a nation of more diligent runners, healthier eaters and all-around more efficient human beings. It turns out that tracking activities encourages people our awareness of patterns (both the bad and the good ones), and the goal-setting facilitated by these devices improves habits.
At the Digiday Publishing Summit in March, Sachin Kamdar of Parse.ly asked what the industry would look like with the same sort of performance monitoring available to professionals at all levels of a company. The current focus on Big Data generally puts the resulting insights in the hands of a chosen few: the data scientists. But Kamdar argues that wider access to this information in the form of clear metrics could improve decision-making in real time for all involved. Parse.ly provides just such a suite of tools.
See full video of his talk below:
Tech Talk with Parse.ly: How Using Data Can Bring Clarity to the Newsroom from Digiday on Vimeo.
More from Digiday
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
OpenAI has quietly launched its ads manager as it races to build out its ads business
The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.