Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Infographic: Mixing a potent content marketing cocktail. Just add ice
Looking for a refreshing way to think about content marketing? Then look no further. StudioD’s Head of Editorial Matt Osias and Content Strategist Claire Webb have outlined some noteworthy ingredients designed to help you create a great content marketing campaign for your brand.
Like a good craft cocktail, quality ingredients and a measured plan of attack are both paramount to the final product.
More from Digiday
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
