Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Identity in the marketing space is a combination of attributes that describe a person or a household. It is built of not only email and other address-level data, but also the signature trail of behaviors that people create as they work, shop, search, commu- nicate and play online.
For marketers, ROI hinges on identity solutions that create a means to understand consumers — specifically, their customers.
Now, as a companion piece to Acxiom’s and Digiday’s report ‘WTF is identity for marketers in 2021?’, this new infographic unpacks the elements that make up identity and how it works in 2021. From fragmentation to the pursuit of identity solutions it highlights the roles of first-party data, the value exchange and the advertiser’s quest for the identity graph.
Explore this new infographic to learn more about:
- Why pursuing identity is challenged by a fragmented ecosystem
- How identity solutions rely on the exchange of value for data
- What’s in an identity solution
More from Digiday
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.