Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

We asked agencies: What’s the most important measurement for video?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how cross-channel marketing is impacting their campaigns and what their most important measurements are for digital video. Hear the answers straight from industry experts at Leo Burnett, Tierny, Work & Co and more. Part two in a series from VideoAmp.

More from Digiday

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech

Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.

As brands respond to AI search, walls crumble between paid and organic

Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.