Six passes left to attend the Digiday Publishing Summit
Today’s consumer “moves between screens and places and moments constantly,” Millennial Media’s Julienne Thompson noted at last month’s Digiday Agency Summit. In many ways, mobile connects those moments. At least 50 percent of consumers have both a smartphone and a desktop, and those consumers divide their time evenly between both devices. This translates to consumers checking their phones about every 6.5 minutes, or 150 times a day.
With these statistics in mind, it makes sense that mobile programmatic is expected to grow at the same rate as programmatic generally, with a 20 percent increase by 2017. Thompson discussed these and other trends, highlighting the MMX platform as a programmatic exchange capitalizing on millennials’ place in the market and Millennial Media’s role as a consultative partner.
See full video of her talk below:
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic Buying from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue
The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.
Why one exec thinks creators is a real key to Snap flourishing
Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.
Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in
As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.