Digiday Publishing Summit

Last chance to secure the best rate on passes is Monday, Jan. 13 | March 24-26 in Vail, CO

REGISTER

Digiday video: How CNN, Vox and Inquisitr are creating and monetizing video

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr the role that video plays in their content and monetization strategies. Highlights:

  • Video is a huge focus at CNN, and figuring out how to monetize is a large part of what keeps execs up at night.
  • At Horoscopes.com, which used to be more text-focused, the last few years has meant more of a pivot towards video, and delivering some of that content in that format is a priority.
  • Web video and storytelling via video is a focus at Vox Media, which has seen growth for video at both SBNation and at Vox. The company is also taking web video and turning it into new content in other formats, including podcasts and on Netflix.

See the full video below.




https://digiday.com/?p=352001

More from Digiday

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown.

Here are the cases for and against AI agents

Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it’s a concept that’s gaining traction among marketers.