Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Digiday video: How CNN, Vox and Inquisitr are creating and monetizing video

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr the role that video plays in their content and monetization strategies. Highlights:

  • Video is a huge focus at CNN, and figuring out how to monetize is a large part of what keeps execs up at night.
  • At Horoscopes.com, which used to be more text-focused, the last few years has meant more of a pivot towards video, and delivering some of that content in that format is a priority.
  • Web video and storytelling via video is a focus at Vox Media, which has seen growth for video at both SBNation and at Vox. The company is also taking web video and turning it into new content in other formats, including podcasts and on Netflix.

See the full video below.




More from Digiday

Creator industry admits that fee pricing is out of control, but can’t agree on a fix

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

Carhartt aligns with the NFL through the tradespeople building Highmark Stadium

Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend

The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.