for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday video: How CNN, Vox and Inquisitr are creating and monetizing video
Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr the role that video plays in their content and monetization strategies. Highlights:
- Video is a huge focus at CNN, and figuring out how to monetize is a large part of what keeps execs up at night.
- At Horoscopes.com, which used to be more text-focused, the last few years has meant more of a pivot towards video, and delivering some of that content in that format is a priority.
- Web video and storytelling via video is a focus at Vox Media, which has seen growth for video at both SBNation and at Vox. The company is also taking web video and turning it into new content in other formats, including podcasts and on Netflix.
See the full video below.
More from Digiday
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.