Join us Sept. 14-16 in Miami to connect with top publishing leaders
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
The regulator accused Amazon of “deceptive and unfair practices,” but the e-commerce giant’s opaque auction dynamics aren’t all that unusual in today’s digital ad market.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.