Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.