Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
Ogilvy and CAA launch partnership to clone celebrity talent for AI ads
Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.