Secure your place at the Digiday Publishing Summit in Vail, March 23-25
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.