Last chance to save on Digiday Publishing Summit passes is February 9
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired […]
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.