Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
Ranking is out, visibility is in as publishers chip away at AI search optimization
In the AI era, measuring pageviews isn’t enough — publishers need a new metrics stack that tracks how they are cited in AI engines and ties it all to clicks and revenue.
Target layoffs hit almost all corners of the business, from merchants to engineers
The move is expected to have a noticeable impact on the workloads and sentiment of those who remain with the company.
Advertisers react to holiday creep by pushing TV spend earlier
Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.