Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success. The problem is that focusing exclusively on clicks ignores a huge pile of real purchases. That’s what makes viewed purchase rates a clear solution. By counting everyone who viewed an ad and made a purchase, marketers get a much more realistic sense of their campaign’s performance. Check out this infographic to see how, then dig into the full report here.
Remember to read the full report on the advantages of viewed purchase rates here.
More from Digiday
Adidas and Gamefam, Poppi and Walmart Connect are winners for the 2026 Digiday Awards
The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social media conversations into product launches, this year’s honorees demonstrate how brands are finding new ways to earn attention. Their work […]
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.