Brands are tapping gameday energy to drive engagement with content on social
As the world adjusts to the new normal, sports and entertainment publishers are faced with a challenge — with live audiences no longer able to take their seats at stadiums and arenas, how do they get passionate fans involved in the energy of the moment on social media?
From the NBA to MTV, publishers had to get creative with live content, innovate with new social tactics that complimented live and virtual events and continue to fuel the entertainment and conversations that consumers crave.
Watch this short video interview to see Laura Froelich, head of U.S. content partnerships at Twitter, and David Amrani, Chief Strategy Officer at Digiday, discuss how publishers have pivoted their content strategies to fit a new world — unpacking the opportunities available to brands that bring content experiences to fans for new heights of engagement.
More from Digiday
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
Media Buying Briefing: With so much at stake, midterm election spending is insane
With a record $11.6 billion expected to be spent once all votes are cast and counted, this midterm election season is like none ever experienced before.