Join us on July 30 in NYC for a breakfast & panel
Most retailers make retargeting a part of their marketing strategy, but too much of a focus on it can lead to a myopic concentration on monetizing current traffic while ignoring competition and other factors. At last month’s Digiday Retail Summit, Brian Stone of Adroit Digital discussed five steps that can help companies of all sizes grow their retail businesses in the age of Amazon:
- Start with the right audience data (both first- and third-party).
- Segment in a way that’s meaningful for your product line.
- Design unique creative messages for each of your unique types of users.
- Build a cross-channel media strategy where you’re most likely to engage and convert those users to your site.
- Develop powerful analytics and actionable insights that will help ongoing development your marketing.
It is particularly in the last step that Adroit Digital strives to bring things to the next level by building custom predictive models for retailers to boost growth through smarter marketing.
See the full video of his talk below:
More from Digiday
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Stagwell is building its own AI media curation marketplace
The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.