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How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
July 19, 2024
In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024
The challenger bank is prioritizing YouTube creators in bid to reach consumers.
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
July 19, 2024
This is what happens when uncertainty looms: prudence takes the spotlight.