Over 12 percent of U.S. audio consumption is going online, and much of this, from Internet radio to on-demand services, is mobile. Logically, the advertising dollars are already starting to follow: $4 billion or more in audio ad spending is expected in the next three years.
In line with the industry trend, audio exchanges are going programmatic. At the Digiday Agency Summit, Triton Digital’s Benjamin Masse discussed a programmatic service capable of efficiently targeting audiences (based on location, behavior, etc.) using post-listen cookie drops to track an ad’s success.
See the full video of his talk below:
Tech Talk with Triton Digital: Audio Surge Leveraging Audio to Boost Campaigns from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
Inside The Daily Mail’s creator-led content playbook
Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.