Last chance to save on Digiday Publishing Summit passes is February 9
Over 12 percent of U.S. audio consumption is going online, and much of this, from Internet radio to on-demand services, is mobile. Logically, the advertising dollars are already starting to follow: $4 billion or more in audio ad spending is expected in the next three years.
In line with the industry trend, audio exchanges are going programmatic. At the Digiday Agency Summit, Triton Digital’s Benjamin Masse discussed a programmatic service capable of efficiently targeting audiences (based on location, behavior, etc.) using post-listen cookie drops to track an ad’s success.
See the full video of his talk below:
Tech Talk with Triton Digital: Audio Surge Leveraging Audio to Boost Campaigns from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
TikTok moderation has pushed some news creators to the limit
TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.