Over 12 percent of U.S. audio consumption is going online, and much of this, from Internet radio to on-demand services, is mobile. Logically, the advertising dollars are already starting to follow: $4 billion or more in audio ad spending is expected in the next three years.
In line with the industry trend, audio exchanges are going programmatic. At the Digiday Agency Summit, Triton Digital’s Benjamin Masse discussed a programmatic service capable of efficiently targeting audiences (based on location, behavior, etc.) using post-listen cookie drops to track an ad’s success.
See the full video of his talk below:
Tech Talk with Triton Digital: Audio Surge Leveraging Audio to Boost Campaigns from Digiday on Vimeo.
Image via Shutterstock
More from Digiday
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.
How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Hyundai’s CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.
How kid-rearing tips are helping Willa Bennett reignite legacy media brands
Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.