Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.
Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.
See full video of his talk below:
Tech Talk with Triton Digital: How to Make Programmatic Audio Rock Out from Digiday on Vimeo.
More from Digiday
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies – but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides.