Audio ads go mobile with streaming

Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.

Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.