Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.
Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.
See full video of his talk below:
Tech Talk with Triton Digital: How to Make Programmatic Audio Rock Out from Digiday on Vimeo.
More from Digiday
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.