Audio ads have a bad reputation: They can be blaring, never-ending, vaguely targeted and forgettable. Still, over 3 billion audio impressions per month are bought on digital streams across mobile, desktop and traditional radio. Radio audiences offer scale: A single digital stream had 3 million concurrent users at a given time.
Audio is mobile, and streaming radio has taken over the car. At the Digiday Programmatic Summit, Triton Digital’s Benjamin Masse discussed how programmatic for audio is the next big thing for automation. With tools like post-listen attribution based on behavior later in the day after hearing an ad, audio advertising delivers scalable, measurable results.
See full video of his talk below:
Tech Talk with Triton Digital: How to Make Programmatic Audio Rock Out from Digiday on Vimeo.
More from Digiday
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.