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Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
September 22, 2023 • 4 min read
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
September 22, 2023 • 6 min read
The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.
Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023 • 5 min read
Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.