Whether you’re agency or in-house, there’s never a dull moment in the design world. With both tastes and technology changing so quickly, it’s no surprise that visual trends are forever set on rapid-refresh.
With the year coming to a close, it’s time to look forward to 2015. To help you stay ahead of the pack, iStock by Getty Images has identified the visual trends that will sway the brainstorm and help your designs rise above in 2015.
Dynamic Women
Unique lifestyles. Original looks. 2015 is all about the interesting female. Instead of cliché, over-idealized images, we’re saluting original, surprising women — quirks and all.
Letterbox Look
Filmmakers got the memo years ago. Now the wide format is all the design rage. New screen sizes are driving new image proportions. For designers, it means working with smaller spaces, which also means more creativity — but you’re a pro at that.
Monochromatic Color
Technology’s moving so fast, we sometimes get nostalgic for the old days. Images are feeling the tug, harkening back to the look of rich film and monochromatic color. Think bright whites and strong blacks, a modern take on Kodak® Porta colour negative film.
All Kinds of People
Celebrating the mixing bowl that is humankind — stir for best results. From cool hipsters in traditional settings to same-sex couples with kids, it’s not about being different. It’s about being real.
Point of View
The love affair with our own point of view isn’t over. Thanks to technology, it’s just getting more intimate. Now we take photos from ski masks, surfboards and the collars of our four-legged friends. The visual stories of 2015 bring us unexpected perspectives, up close and personal.
Sensory Immersion
Bring on pixels you can taste, touch, and smell — never mind the screen. 2015 is all about embracing experience in vivid, immersive imagery. Try macro images that heighten awareness, creating a sensory wonderland.
Super Still Life
Pause. Inanimate objects are taking over the small screen. And not in any ordinary way. 2015 is about the artistry of still life — the interesting angle, the exquisite arrangement, even capturing the intricate handmade object — resulting in big, dynamic images for small screens.
Busy with Boxes
It used to be all about copy space. Now, photos are taking a stand, becoming more complex. So copy is claiming its space in text boxes on top of busy images, creating richness and layering.
More from Digiday
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies – but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides.