Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.
Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.
In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.
More in Media
Media Briefing: Step by step, publishers are building toward an agent-led ad business
Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.
In Graphic Detail: How AI search is changing publisher visibility
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.