What It Is: HTML5 is the most recent version of the core language used to make web pages. This version has a heavy focus on rich media development without the need for extensions and APIs to execute audio, video, and graphic manipulation. HTML5 is readable by the latest versions of all major web browser engines, such as Webkit. Each individual browser may use the parts of a web browser engine to its own specifications, which leads to differences in performance and execution despite a standard backed by W3C and HTML. For example, while Apple and Google both contribute to and use Webkit, both of them handle multimedia content differently in their respective browsers. Bottom line: HTML5 is the closest thing to a unified, feature rich, multi-platform development language.
Snapchat launches Bitmoji TV without ads
This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road.
Havas, Grey, British Gas and more are winners in the Digiday Marketing and Advertising Awards Europe
Winning campaigns put the spotlight on such contemporary topics as climate change, the representation of female athletes and emphasizing love over hate.
Bloomberg is rebranding TicToc to QuickTake — and expanding it as a streaming channel
It was inevitable that Bloomberg's TicToc would have to rebrand itself to avoid confusion with ByteDance's TikTok, especially as it plans to expand its video product.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting.
How Esquire is trying a ‘micro-membership’ model around Charles Pierce
Since launching the micro-membership model in November 2018, the site has garnered over 10,000 subscribers, and Sebastian expects that the election year will drive up that number even higher.