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Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Member Exclusive

Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation

October 11, 2021
Member Exclusive

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

October 4, 2021
Member Exclusive

Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it

September 27, 2021
Member Exclusive

Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must

September 20, 2021
Member Exclusive

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

September 13, 2021
Member Exclusive

Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients

September 6, 2021
Member Exclusive

Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

August 30, 2021
Member Exclusive

Media Buying Briefing: ‘We’re engineering around the value proposition’: Kepler Group’s global reach expands as it absorbs U.K.’s Infectious Media

August 23, 2021
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021
Member Exclusive

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change

August 9, 2021
Member Exclusive

Media Buying Briefing: Artificial intelligence ‘is gonna ruin the world… and then we adapt’

August 2, 2021
Member Exclusive

Media Buying Briefing: WTF are barter agencies?

July 26, 2021
Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business

July 19, 2021

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