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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.