Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Agency folk tell of over reliance on the AI’s tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy
October 20, 2025
