Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: IPG and its many challenges (and opportunities)
The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become the biggest purveyor of principal media.
February 17, 2025
