Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Looks like brand safety’s back on the menu
What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
January 13, 2025
