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Media buyers look for ways to stay ahead of clients’ tariff budget pressures

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Member Exclusive

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension

Marketers at Honda’s Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

March 31, 2025

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Trump’s topsy-turvy tariffs have marketers uncertain and on edge
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Member Exclusive

Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

February 5, 2024

Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023

Member Exclusive

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023

Member Exclusive

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

March 24, 2025
Digiday+ Media Buying Briefing

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model

March 17, 2025
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How publishers drive meaningful performance with vendor partnerships
Member Exclusive

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

March 10, 2025
Member Exclusive

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

March 3, 2025
Member Exclusive

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t

February 24, 2025
Member Exclusive

Media Buying Briefing: IPG and its many challenges (and opportunities)

February 17, 2025
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

February 10, 2025
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

February 3, 2025
Member Exclusive

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

January 20, 2025
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu

January 13, 2025
Member Exclusive

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment

January 6, 2025
Member Exclusive

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

December 16, 2024

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