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CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

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Digiday+ Media Buying Briefing

The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.

Digiday+ Media Buying Briefing

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union.

July 14, 2025

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Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

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Media Buying Briefing: Here are five media agency trends to watch in 2024

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Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023

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Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

July 7, 2025
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Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

June 30, 2025
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Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

June 23, 2025
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Media Buying Briefing: How Acadia is winning over creative work as well as media

June 16, 2025
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Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

June 9, 2025
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Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

June 2, 2025
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Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

May 26, 2025
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Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

May 19, 2025
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Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

May 12, 2025
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Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

May 5, 2025
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Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

April 28, 2025
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Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025

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