Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
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Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.
22 hours ago