Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.
May 5, 2025
