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Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.
August 25, 2025
