Digiday Publishing Summit

Daily Mail says Google AI Overviews have killed click-throughs

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Related Coverage

• Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
• In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search
• Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers