Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →

The third-party cookie may have gotten a lot of attention on stage during the September 2023 edition of the Digiday Publishing Summit. But AI was a major focal point throughout the event.

For the most part — based on interviews with publishers who spoke at DPS featured in the video below — their focus for the moment seems to be on how AI can make people’s jobs easier, as opposed to take people’s jobs away. Additionally, publishers seem to be exerting a healthy amount of caution — and concern — when it comes to how much of their businesses they want to expose to AI. Specifically, they are largely drawing a line when it comes to content creation.

“When we think about AI… it’s more about the internal work it can help us eliminate rather than outsourcing the meat of our jobs,” said Charlotte Owen, editor-in-chief of BDG-owned Bustle and Elite Daily.

More in Media

News publishers hesitate to commit to investing more into Threads next year despite growing engagement

News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.

privacy sandbox

WTF is Google’s Protected Audience?

FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.

Digiday’s History of Ad Tech: In the beginning …

A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash.