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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

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Digiday Programmatic Marketing Summit

Coverage from Digiday’s summit for programmatic leaders.

Digiday Programmatic Marketing Summit

What it will take for advertisers to finally get ready to let go of the third-party cookie

June 10, 2024
Digiday Programmatic Marketing Summit

Why Exverus’ head of strategy is marrying performance with brand in programmatic

May 20, 2024
Digiday Programmatic Marketing Summit

‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

May 20, 2024
Digiday Programmatic Marketing Summit

How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources

May 17, 2024
Digiday Programmatic Marketing Summit

Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome

December 11, 2023
Digiday Programmatic Marketing Summit

With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
Digiday Programmatic Marketing Summit

How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms

December 7, 2023
Member Exclusive

Research Briefing: Programmatic hits road bumps heading into 2024

December 7, 2023
Digiday Programmatic Marketing Summit

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

December 6, 2023
Digiday Programmatic Marketing Summit

Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

December 6, 2023
Member Exclusive

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display

December 5, 2023
Digiday Programmatic Marketing Summit

‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit

May 25, 2023
Digiday Programmatic Marketing Summit

‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit

May 6, 2022

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