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Digiday Programmatic Marketing Summit
Coverage from Digiday’s summit for programmatic leaders.
Digiday Programmatic Marketing Summit
Why Exverus’ head of strategy is marrying performance with brand in programmatic
May 20, 2024
Digiday Programmatic Marketing Summit
‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit
May 20, 2024
Digiday Programmatic Marketing Summit
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
May 17, 2024
Digiday Programmatic Marketing Summit
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
December 11, 2023
Digiday Programmatic Marketing Summit
With the rise of retail media networks, marketers continue to grapple with lack of standardization
December 7, 2023
Digiday Programmatic Marketing Summit
How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms
December 7, 2023
Member Exclusive
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023
Digiday Programmatic Marketing Summit
‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
December 6, 2023
Digiday Programmatic Marketing Summit
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
December 6, 2023
Member Exclusive
Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence — and spending — fall in online display
December 5, 2023
Digiday Programmatic Marketing Summit
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
May 25, 2023
Digiday Programmatic Marketing Summit
‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit
May 6, 2022
Member Exclusive
Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms
December 1, 2021
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