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WPP estimates commerce media spending to overtake TV this year
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563
Results for ‘wtf’
WTF Series
WTF is dunning?
May 10, 2022
Member Exclusive
Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize
January 25, 2024
Member Exclusive
Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines
December 7, 2022
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
WTF Series
WTF are ‘status quo’ protections for publishing unions?
October 25, 2022
Digiday @ Cannes
Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
June 20, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Member Exclusive
Media Briefing: Here’s what publishers want to see on Threads
August 3, 2023
Member Exclusive
Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023
WTF Series
WTF is the TV upfront?
May 16, 2022
WTF Series
WTF is the Video Privacy Protection Act?
July 26, 2022
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
WTF Series
WTF is the difference between in-stream and out-stream video ads?
December 5, 2022
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